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Swirl Nails, Estrogen Face Cream and Wedding Makeup Drive Current Beauty Searches: Spate

Consumers want their faces wedding season-ready with estrogen face cream, natural-looking makeup and swirls in their manicures.

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By: Lianna Albrizio

Associate Editor

With wedding season in full swing, searches for the perfect wedding looks, nail swirls and estrogen face cream are swirling recent searches, according to NYC-based trend tracker Spate.  Swirl Nails  For summer 2022, consumers are looking for a more nostalgic nail aesthetic.   According to Spate, there are 13,300 searches on average every month in the US for swirl nails, which is medium volume relative to other nail design searches. It’s grown +370.6% in searches since last year w...

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